Requirements

An agency required the brand, website and social media assets for an online forum that debates issues of importance, such as environment and health.

Design

Several approaches were designed for the logo. The selected version included a light bulb with a leave, representing the concept of "idea" with the bulb and "environment" with the leave. It's the semantic representation of "environmental ideas". The color red represents the emergency and importance of the issues. The logo can be displayed with or without the tagline above, depending on the context where it's placed. The logo for the blog has the word "blog" added at the end with a different color and lowercase font. The website and social media assets include the color red in the background. The light bulb can be used alone in places such as LinkedIn logo, favicon, an other contexts.

Deliverables

The deliverables were done in Adobe Illustrator and Adobe Photophop.