Requirements

A team of developers was launching their new agency and needed a new brand.

Design

We assisted with the naming of the brand and called it "Flock", since it's easy to pronounce and has positive connotations such as dynamism, flexibility and collaboration. Flocks travel in groups in the same direction, and that represented the collaboratively aspect of the company.

The logo was designed with a typographic approach and the flocks were represented literally in the artwork.

The orange color was chosen as primary since it's very energetic and social. The brand is flexible so the logo could be used in multiple colors. The secondary color palette included several of the bright colors included on the artwork.

Deliverables

The designs were done in Adobe Illustrator and Adobe Photoshop.