Branding development and packaging designed for a hamburger brand.
A digital agency required the branding and packaging for a hamburger brand in Argentina.
Several concepts were designed for the logo until we reached the final design. Since it's a product of massive consumption that can be found in supermarket fridges, it needed a strong, bold and energetic brand that could stand out among different packagings. In order to drive the attention of the consumers, a vibrant color palette with fun illustrations was chosen.
The designs were delivered in Adobe Illustrator.