Branding development and packaging designed for a hamburger brand.
A digital agency required the branding and packaging for two hamburger brands in Argentina.
Several concepts where designed for the logo until we reached the final design. Since it's a product of massive consumption that can be found in fridges on supermarkets, it needed a strong, bold, energetic brand that could stand out among the other packagings. It needed to drive the attention of the consumers so we chose a vibrant color palette with a fun illustration and subtle shadows, gradients and textures.
Since it's a packaging for hamburgers, a strong and bold font was chosen. Two logos and packagings with different logos and visual directions where designed for the different brands. This version includes the blue as primary color and a centered and dynamic layout.
The designs were delivered in Adobe Illustrator.