Homepage proposals for a technology company in California.
![Concepts Concepts](https://www.peiranoconsulting.com/wp-content/uploads/2019/08/Trace3d-1.jpg)
Requirements
A digital agency required homepage proposals for their client, a technology company from California. The client wanted to innovate and include a different user experience and visual design that could cause an impact. He also wanted to avoid the horizontal navigation at the top and the use of a carrousel.
Design
Four concepts with a different interface and visual direction were developed. A vertical sidebar navigation and a horizontal and vertical scrolling were proposed on the different designs.
Since the brand needed a visual style guide, a different color palette and photography was used on each option. All the designs included a cold color palette of blues since they represent technology, IT and innovation. Warm colors were used in call to action buttons and links. Two options used a bright light blue for links. The photography used represents concepts such as future, innovation and technology.
Deliverables
The deliverables were presented in a PDF with the description about the visual design, UX and interaction.
Services
Branding
UX
Visual Design
Tools
Adobe Illustrator
![Trace3-Colors-Part1 Trace3-Colors-Part1](https://www.peiranoconsulting.com/wp-content/uploads/2019/08/Trace3-Colors-Part1.jpg)
![Trace3-Colors-Part2 Trace3-Colors-Part2](https://www.peiranoconsulting.com/wp-content/uploads/2019/08/Trace3-Colors-Part2.jpg)
![Concepts Concepts](https://www.peiranoconsulting.com/wp-content/uploads/2019/08/Trace3c-1.jpg)
![147061517 147061517](https://www.peiranoconsulting.com/wp-content/uploads/2019/08/147061517.jpg)
![147061514 147061514](https://www.peiranoconsulting.com/wp-content/uploads/2019/08/147061514.jpg)
![147061518 147061518](https://www.peiranoconsulting.com/wp-content/uploads/2019/08/147061518.jpg)
![147061519 147061519](https://www.peiranoconsulting.com/wp-content/uploads/2019/08/147061519.jpg)
![147061515 147061515](https://www.peiranoconsulting.com/wp-content/uploads/2019/08/147061515.jpg)