Branding development for a restaurants guide in Buenos Aires.
A new restaurant guide from Buenos Aires needed branding development, print and web collaterals.
The guide has a high paying audience and includes restaurants that have more than 3 stars, where people would normally go have a sophisticate dinner.
The design needed to reflects concepts such as elegance and sophistication. We also wanted to incorporate the concept of mystery, that was reflected with a subtle texture with a gradient. A serif font was chosen for the typography and burberry color was used as the primary color, since it's bold, graceful and elegant.
Once the brand was defined, the style guide was delivered to an agency that built the website using WordPress. Working closely with them, web and mobile assets such as iconography and graphics were developed collaboratively.
The deliverables included the logo design, style guide, a printed ad, a map, web banners and a promotional video.