Requirements

A digital agency required homepage proposals for their client, a technology company from California. The client wanted to innovate and include a different user experience and visual design that would cause an impact on the user. The client also wanted to avoid the horizontal navigation at the top and the use of a carrousel.

Design

Four concepts with a different interface and visual direction were developed. A vertical sidebar navigation and a horizontal and vertical scrolling were proposed on the different designs.

Since the brand needed a visual style guide, different color palettes and photography were used on each option. All the designs included a cold color palette of blues since they represent technology, IT and innovation. Warm colors were used for call to action buttons and links. Two options used a bright light blue for links. The photography used represent concepts such as future, innovation and technology.

Deliverables

The deliverables where presented in a PDF report with a description about the visual design, UX and interaction.