Branding development, website and ads for an engineering company in Argentina.
A new engineering company needed branding development, website and print collaterals.
Several concepts where created for the logo. The client wanted to include a road, since the company distributes products that help with the improvement and enhancement of the asphalt. The product makes the materials become flexible so we needed to reflect that concept as well.
The curves of the logo represent that flexibility. The products are friendly with the environment so we represented that with the green color. The font is italic since it represents continuity and future.
The client wanted to include a road on the photography, since he wanted to be literal with what the company does. The photos chosen include a sunrise, since we wanted to reflect future and positivity. The warm colors on the photo are also very friendly and welcoming.
The website was done in WordPress. Since it's a new company, they only needed a homepage and contact page. We used a friendly, functional and responsive theme that was customized with a website builder and custom CSS. The theme has several layouts and the website builder provides a lot of options, so the client can choose to add more pages in the future with no difficulty.
The deliverables included the logo, business cards, a printed ad and website.