Requirements

A digital agency required the branding and packaging for two hamburger brands in Argentina.

Design

Several concepts where designed for the logo until we reached the final design. Since it's a product of massive consumption that can be found in fridges on supermarkets, it needed a strong, bold, energetic brand that could stand out among the other packagings. It needed to drive the attention of the consumers so we chose a vibrant color palette with a fun illustration and subtle shadows, gradients and textures.

Since it's a packaging for hamburgers, a strong and bold font was chosen. Two logos and packagings with different logos and visual directions where designed for the different brands.This version includes the red as primary color and a two column layout.

Deliverables

The designs were delivered in Adobe Illustrator.