Requirements

An aesthetic medical spa in Argentina required the design of a voucher that could be purchased as a gift for Christmas and Holidays. The voucher had to be printed and also needed a promotional ad for Instagram.

Design

The voucher was designed with Adobe Illustrator. Since the audience is mostly women above 20 years old that want to have a pleasant, relaxing experience at the spa, a subtle and charming texture with flowers was used. The logo was already established and the primary color of the brand was the orange. The color was used for backgrounds and flowers. An additional lighter orange was added to the texture, and a brown/gray color was used for the typography. The warm/gray color is friendly and works very well with the orange color palette.

Deliverables

The deliverables included the gift voucher ready for the printer and two designs for Instagram promoting the gift voucher for the holidays.